HowDoI: Market My Game Like an Indie
Some developers have millions to spend on marketing and ad buys… but that’s not us. How do you build buzz around your game the way you’ve done everything else, through smart decisions, hard work, and a little luck?
[Session for IXC devs only]
“I have nearly 20 years of experience in gaming in the marketing strategy and insights space. Over these years I have worked in companies such as EA and Ubisoft on brands like FIFA, NFS, Splinter Cell and Battlefield. I continue to work and support large and small developers from CCP and EVE Online to Dovetail Games and Euro Fishing to indie titles and studios in Switzerland and the UK.
Based in Switzerland, I work independently with these varied partners to ensure we better understand their consumers to build great gaming experiences and targeted communication. (https://www.linkedin.com/in/erinrosesullivan/)”
With his coming-of-age taking place during the boom of easily accessible online gaming, Harris Foster appreciated the value of a strong online community. Since then, Harris has helped craft communities for major online projects, write pieces for PlayStation and G4TV, make appearances on video content for IGN and Giant Bomb, and more. With Finji, Harris set out to create a community that resembled what he always wanted to see in his favorite online spaces.
- Timezone: America/New_York
- Date: Oct 17 2020
- Time: 3:00 pm - 3:45 pm
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