ARCANA was a horror ARG that ran online in May of 2020. Players began by following the instagram of an artist named Jade. Struggling with loneliness and tortured by nightmares, Jade began making art pieces that contain puzzles, which the players in turn help her solve. But what starts as a harmless act of voyeurism slowly transforms into a darker tale of possession and rage. Over its four-week run, ARCANA expanded across multiple social media platforms and websites, involving multiple characters and even digging into a real piece of Los Angeles true crime history.
All of Them, Witches:
& E3W Productions: